Do you want to be the best rider you can be! The Motorcycle & Moped Industry Council (MMIC) and the Canadian Off-Highway Vehicle Distributors Council (COHV), two national non-profit industry associations whose members include the major manufacturers, distributors and retailers of motorcycles and ATV's, can help point you in the right direction. As owners of seven premiere motorcycle & ATV shows held annually across Canada, it tells you right away that we know a lot about riding and what it takes to "Ride Like A Pro". Each year new and experienced riding enthusiasts come to these Canadian Industry showcases to check out what's new and what's hot for the upcoming season. Each year enthusiasts are introduced to the latest technology that makes riding smoother, safer and more enjoyable.

At MMIC & COHV we know that riding your bike or ATV is a thrill that requires critical skills. Luckily, these skills can be learned and with a click of a mouse, on-road and off-road riders can enter our web sites and find out for yourself what it takes to get the proper training, equipment, riding experience and ongoing education that allows you to master your machine, the environment and constantly changing riding situations. Check us out at www.mmic.ca or www.cohv.ca and join us at one of our seven shows in a city near you. A percentage of the profits from these shows are distributed to rider clubs and federations to help fund and support industry sanctioned programs and safety and educational initiatives across the country.

For more information about the MMIC and their programs, please contact:

Jo-Anne Farquhar
Director of Communications and Public Affairs
3000 Steeles Avenue East, Suite 201,
Markham, ON,
L3R 4T9

1-877-470-6642 ext 105
jfarquhar@mmic.ca
www.mmic.ca